{"title":"Chief","description":"\u003ch1\u003eChief\u003c\/h1\u003e\n\u003cp\u003eChief creates real-food nutrition made from minimally processed, traditionally crafted ingredients designed to support everyday wellbeing. Their range focuses on clean, whole-food formulations that prioritise quality, transparency, and naturally nourishing results.\u003c\/p\u003e","products":[{"product_id":"beef-liver-capsules-by-chief","title":"Beef Liver Capsules by Chief","description":"\u003ch2\u003eChief Beef Liver Capsules\u003c\/h2\u003e\n\u003cp data-start=\"140\" data-end=\"670\"\u003eChief Beef Liver Capsules offer a simple, convenient way to include one of nature’s most nutrient-rich wholefoods in your daily routine. Sourced from organic, grass-fed and grass-finished Australian cattle, these capsules deliver a concentrated profile of naturally occurring vitamins and minerals without additives or fillers. Designed for those seeking a wholefood-based approach to everyday vitality, they provide an easy alternative to eating beef liver while maintaining the integrity of this traditional nutrient source.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"672\" data-end=\"959\"\u003eProvides a natural source of essential vitamins and minerals.\u003c\/li\u003e\n\u003cli data-start=\"672\" data-end=\"959\"\u003eSupports general health and wellbeing with wholefood nutrients.\u003c\/li\u003e\n\u003cli data-start=\"672\" data-end=\"959\"\u003eOffers a simple, capsule-based alternative to consuming beef liver.\u003c\/li\u003e\n\u003cli data-start=\"672\" data-end=\"959\"\u003eMade from organic, grass-fed and grass-finished Australian cattle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"961\" data-end=\"1501\"\u003eEach serving contains freeze-dried beef liver powder naturally rich in Vitamin A, B-complex vitamins (including B12, B2, B3, B5 and B6), iron, copper, zinc, biotin, folate, magnesium and Vitamin D. These nutrients play various roles in the body, such as supporting normal energy production, maintaining healthy immune function, and contributing to the normal formation of red blood cells. Because the nutrients come from a wholefood source, the capsules deliver the liver’s natural nutrient matrix in a format that’s easy to take daily. Chief Beef Liver Capsules are ideal for individuals who value transparency, quality sourcing and nutrient-dense wholefoods in their wellness regime. Free from artificial ingredients and flowing agents, they highlight a real-food approach that aligns with traditional dietary practices. Whether you’re looking to include more micronutrient-rich foods in your day or prefer a simple method of incorporating liver into your diet, these capsules offer a clean and convenient option to support everyday health as part of a balanced lifestyle.\u003c\/p\u003e\n\u003ch5\u003eNutritional Information\u003c\/h5\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0305\/2745\/5365\/files\/chief-beef-liver-capsules-np.png?v=1764033606\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eIngredients:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e81% Organic Australian, Grass-fed and Grass Finished Beef Liver (500mg), 19% Bovine Gelatine Capsule (120mg).\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eDirections of Use\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eTake 4 capsules per day. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou can take them whole, or open the capsules to mix with food or drink (e.g. in a smoothie). \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWe recommend taking them in the morning for energy throughout the day, but take at least 30 minutes away from coffee consumption.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chief","offers":[{"title":"120 Capsules","offer_id":41424863821957,"sku":"9357204000703","price":47.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0305\/2745\/5365\/files\/chief-beef-liver-capsules.png?v=1764033606"},{"product_id":"beef-liver-heart-kidney-capsules-by-chief","title":"Beef Liver Heart \u0026 Kidney Capsules by Chief","description":"\u003ch2\u003eChief Beef Liver Heart \u0026amp; Kidneys\u003c\/h2\u003e\n\u003cp data-end=\"638\" data-start=\"0\"\u003eChief Beef Liver Heart \u0026amp; Kidney Capsules offer a simple, whole-food way to support your daily nutrient intake using nothing but organic, grass-fed and grass-finished Australian beef organs. Rich in naturally occurring vitamins and minerals, this blend combines liver, heart and kidney in convenient capsule form—ideal for those looking to incorporate traditional nutrient-dense foods without the taste or preparation. Each serving delivers a spectrum of essential nutrients including vitamin A, B vitamins, iron, zinc, copper and selenium, all sourced from premium Australian cattle and processed with care to maintain purity and quality.\u003c\/p\u003e\n\u003cul data-end=\"990\" data-start=\"656\"\u003e\n\u003cli data-end=\"742\" data-start=\"656\"\u003eNaturally rich source of bioavailable vitamins and minerals from whole-food organs.\u003c\/li\u003e\n\u003cli data-end=\"838\" data-start=\"743\"\u003eSupports general wellbeing with nutrients involved in energy production and immune function.\u003c\/li\u003e\n\u003cli data-end=\"907\" data-start=\"839\"\u003eMade from organic grass-fed and grass-finished Australian cattle.\u003c\/li\u003e\n\u003cli data-end=\"990\" data-start=\"908\"\u003eConvenient capsule format with no fillers, additives or artificial ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1519\" data-start=\"992\"\u003eThis blend brings together three key beef organs, each offering its own nutritional strengths. Beef liver naturally contains vitamin A, B vitamins, iron, copper and folate, supporting everyday vitality and nutrient intake. Beef heart provides CoQ10 and B-group vitamins involved in normal cellular energy processes, while beef kidney contributes selenium and zinc, important for antioxidant activity and general immune function. Together, they deliver a broad nutrient profile in a whole-food form the body can readily utilise. Chief Beef Liver Heart \u0026amp; Kidney Capsules are freeze-dried to preserve nutrient integrity and provide a clean, traditional source of nourishment. The product contains only ground beef liver, heart and kidney—without additives or unnecessary ingredients—making it suitable for those seeking a high-quality organ supplement made from Australian grass-fed cattle. Taken daily, these capsules offer an easy way to incorporate organ nutrients into your routine while maintaining a natural, food-based approach to wellbeing.\u003c\/p\u003e\n\u003ch5\u003eNutritional Information\u003c\/h5\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0305\/2745\/5365\/files\/chief-beef-liver-heart-kidney-capsules-np.png?v=1764034115\"\u003e\u003c\/p\u003e\n\u003cp\u003eIngredients:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e27% Organic Australian, Grass-fed and Grass Finished Beef Liver (167mg), 27% Organic Australian, Grass-fed and Grass Finished Beef Kidney (167mg), 27% Organic Australian, Grass-fed and Grass Finished Beef Heart (167mg), 19% Bovine Gelatine Capsule (120mg).\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eDirections of Use\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eTake 4 capsules per day. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou can take them whole, or open the capsules to mix with food or drink (e.g. in a smoothie). \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWe recommend taking them in the morning for energy throughout the day.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTake at least 30 minutes away from coffee consumption. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chief","offers":[{"title":"120 Capsules","offer_id":41424864018565,"sku":"9357204000727","price":47.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0305\/2745\/5365\/files\/chief-beef-liver-heart-kidney-capsules.png?v=1764034115"},{"product_id":"beef-liver-powder-by-chief","title":"Beef Liver Powder by Chief","description":"\u003ch2\u003eChief Beef Liver Powder\u003c\/h2\u003e\n\u003cp data-end=\"672\" data-start=\"157\"\u003eChief Beef Liver Powder offers a simple way to include nutrient-dense organ foods in your daily routine, using only organic, grass-fed and grass-finished Australian beef liver. This fine powder delivers a natural source of essential vitamins and minerals without additives or fillers, making it easy to mix into smoothies, meals or recipes. With no strong taste and a convenient format, it provides a whole-food option for individuals looking to support everyday wellness through traditional nose-to-tail nutrition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"941\" data-start=\"674\"\u003eMade from 100% organic, grass-fed and grass-finished Australian beef.\u003c\/li\u003e\n\u003cli data-end=\"941\" data-start=\"674\"\u003eA natural source of key nutrients including iron, vitamin A, B vitamins, copper and zinc.\u003c\/li\u003e\n\u003cli data-end=\"941\" data-start=\"674\"\u003eEasy-mix powder for convenient daily use.\u003c\/li\u003e\n\u003cli data-end=\"941\" data-start=\"674\"\u003eNo additives, fillers or preservatives.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1540\" data-start=\"943\"\u003eChief Beef Liver Powder contains only one ingredient:\u003cstrong\u003e \u003c\/strong\u003eorganic grass-fed, grass-finished beef liver, gently freeze-dried to maintain its natural nutrient profile. Beef liver is known for providing vitamin A, which supports general wellbeing, alongside B vitamins including B12, B2 and B3, which contribute to normal energy production. It also supplies heme iron, copper and zinc—important minerals found in highly bioavailable forms in animal foods. This blend of naturally occurring nutrients makes beef liver a valued whole-food ingredient often used to complement a varied and balanced diet. This premium powder is free from artificial ingredients and offers a simple way to incorporate organ meats without the strong flavour or preparation requirements of traditional liver. Each 2g serving provides a concentrated dose of naturally occurring micronutrients, allowing you to add it to meals with ease. Whether stirred into breakfast foods, blended into drinks or sprinkled over savoury dishes, Chief Beef Liver Powder delivers a clean, convenient approach to traditional whole-food nutrition.\u003c\/p\u003e\n\u003ch5\u003eNutritional Information\u003c\/h5\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0305\/2745\/5365\/files\/chief-beef-liver-powder-np.png?v=1764034731\"\u003e\u003c\/p\u003e\n\u003cp\u003eIngredients:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e100% Organic Australian, Grass-fed and Grass Finished Beef Liver.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eDirections of Use\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eAdults: Take 1–2 teaspoons (approx. 2–4 grams) per day.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSmoothies: Blend into your morning smoothie for a nutrient boost.\u003c\/li\u003e\n\u003cli\u003eCooking: Stir into sauces, soups, or stews to enhance nutritional content without altering flavour.\u003c\/li\u003e\n\u003cli\u003eBaking: Add to gluten-free or regular baked goods like muffins or pancakes.\u003c\/li\u003e\n\u003cli\u003eSeasoning: Mix into ground meats or burger patties for added nutrition.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chief","offers":[{"title":"180g","offer_id":41424865230981,"sku":"9357204000956","price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0305\/2745\/5365\/files\/chief-beef-liver-powder.png?v=1764034731"},{"product_id":"whey-protein-by-chief","title":"Whey Protein by Chief","description":"\u003ch2\u003eChief Whey Protein\u003c\/h2\u003e\n\u003cp data-start=\"0\" data-end=\"597\"\u003eChief Whey Protein is a simple, high-quality protein powder made from Australian grass-fed whey, designed to support everyday nutrition with clean and straightforward ingredients. With 24 g of protein per 30 g serve and no added sugar, soy or gluten, it offers an easy way to increase daily protein intake for smoothies, shakes or baking. The naturally smooth texture and choice of Unflavoured, Creamy Vanilla or Smooth Chocolate make it suitable for a wide range of uses, whether you’re looking to support an active lifestyle, manage satiety throughout the day or add convenient protein to meals.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"599\" data-end=\"844\"\u003e24 g of high-quality grass-fed whey protein per serve.\u003c\/li\u003e\n\u003cli data-start=\"599\" data-end=\"844\"\u003eGluten free, soy free and free from added sugar.\u003c\/li\u003e\n\u003cli data-start=\"599\" data-end=\"844\"\u003eNo amino spiking and made with minimal, simple ingredients.\u003c\/li\u003e\n\u003cli data-start=\"599\" data-end=\"844\"\u003eVersatile for smoothies, baking and everyday recipes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"846\" data-end=\"1458\"\u003eThe key ingredient in Chief Whey Protein is premium grass-fed whey protein concentrate. This form of whey is naturally rich in essential amino acids, including branched-chain amino acids (BCAAs), which play an important role in muscle repair and general recovery. Whey concentrate also provides a naturally creamy texture and mild flavour, making it easy to blend into a wide range of foods and drinks. The Unflavoured option contains only pure whey concentrate, while the Creamy Vanilla and Smooth Chocolate varieties add natural flavours and sweeteners to create a smooth, enjoyable taste without added sugars. Chief Whey Protein fits easily into daily routines, offering a clean and dependable source of protein for busy mornings, post-training refuelling or simple nutrient support throughout the day. With a short ingredient list and a focus on natural, Australian-sourced whey, it’s a reliable choice for those wanting a high-protein option without unnecessary additives. Whether mixed with water, blended into smoothies or added to baking, it delivers convenient protein support with a clean profile and great taste.\u003c\/p\u003e\n\u003ch5\u003eNutritional Information\u003c\/h5\u003e\n\u003cp\u003eBased on Unflavoured:\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0305\/2745\/5365\/files\/chief-whey-protein-unflavoured-np.png?v=1764034973\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eIngredients:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eAustralian Grass Fed Whey Protein Concentrate\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e[Milk] \u003cspan\u003e(100%).\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eDirections of Use\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eFor best results, consume 1 serve (30g) per day. To reduce plastic we don’t use a scoop so simply mix 4 heaped tablespoons.\u003c\/li\u003e\n\u003cli\u003eMix 1 serve (30g) with 250–300ml of cold water or milk of your choice. Shake well and enjoy post-workout or as a high-protein snack.\u003c\/li\u003e\n\u003cli\u003eAdd to baking, recipes, smoothies etc.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chief","offers":[{"title":"900g \/ Creamy Vanilla","offer_id":41424868966533,"sku":"9357204000475","price":119.95,"currency_code":"AUD","in_stock":true},{"title":"900g \/ Smooth Chocolate","offer_id":41440963756165,"sku":"9357204000468","price":119.95,"currency_code":"AUD","in_stock":true},{"title":"900g \/ Unflavoured","offer_id":41424868999301,"sku":"9357204000451","price":119.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0305\/2745\/5365\/files\/chief-whey-protein-creamyvanilla.png?v=1764035355"},{"product_id":"collagen-protein-by-chief","title":"Collagen Protein by Chief","description":"\u003ch2\u003eChief Collagen Protein\u003c\/h2\u003e\n\u003cp data-end=\"613\" data-start=\"152\"\u003eChief Collagen Protein is a simple, high-quality way to increase your daily protein intake without bloating or added sugars. Made from highly bioavailable bovine collagen peptides, it dissolves easily and delivers a clean protein boost to support your everyday wellness. Whether you prefer Dark Chocolate, Creamy Vanilla or Unflavoured, each option offers a smooth, versatile way to enrich smoothies, coffee or recipes with complete hydrolysed collagen protein.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"912\" data-start=\"615\"\u003eHighly bioavailable hydrolysed collagen peptides for efficient absorption.\u003c\/li\u003e\n\u003cli data-end=\"912\" data-start=\"615\"\u003eGluten-free, gut-friendly and bloat-free protein source.\u003c\/li\u003e\n\u003cli data-end=\"912\" data-start=\"615\"\u003eZero added sugar, with natural flavours available in select varieties.\u003c\/li\u003e\n\u003cli data-end=\"912\" data-start=\"615\"\u003eSupports protein intake for active lifestyles and daily wellbeing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1484\" data-start=\"914\"\u003eChief Collagen Protein is made from grass-fed, pasture-raised bovine collagen, a pure source of Type I and Type III collagen. These peptides contribute to dietary protein intake and provide amino acids used by the body for maintaining connective tissue, including skin, joints and tendons. The hydrolysed format allows the powder to dissolve smoothly in hot or cold liquids, while the Unflavoured variant blends seamlessly into cooking, and the Dark Chocolate and Creamy Vanilla options offer a naturally flavoured, sugar-free alternative to traditional protein powders. With approximately 14.4 g of protein per 15 g serve and no fats, sugars or carbohydrates listed, Chief Collagen Protein offers a clean and convenient option for those wanting a straightforward protein supplement. It’s heavy-metal tested, gluten free, and designed to be gentle on the stomach, making it suitable for daily use. Mix it into water, smoothies, coffee or your favourite recipes to effortlessly boost your protein intake throughout the day.\u003c\/p\u003e\n\u003ch5\u003eNutritional Information\u003c\/h5\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0305\/2745\/5365\/files\/chief-collagen-protein-np.png?v=1764037809\"\u003e\u003c\/p\u003e\n\u003cp\u003eIngredients:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e100% Australian* Grass-fed Hydrolysed Bovine Collagen Peptides. Type I and III with an average molecular weight \u0026lt;1kDa.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e*If Australian Collagen cannot be sourced, rigorously tested Argentinian Collagen will be substituted. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eDirections of Use\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eFor best results, consume 1 serve (15g) per day. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTo save on plastic we don’t use a scoop so simply mix 2 heaped tablespoons in 300ml of water and mix with a spoon, shaker or blender.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chief","offers":[{"title":"450g \/ Creamy Vanilla","offer_id":41424901013637,"sku":"9357204000765","price":52.95,"currency_code":"AUD","in_stock":true},{"title":"450g \/ Dark Chocolate","offer_id":41424900948101,"sku":"9357204000772","price":52.95,"currency_code":"AUD","in_stock":true},{"title":"450g \/ Unflavoured","offer_id":41424900980869,"sku":"9357204000758","price":52.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0305\/2745\/5365\/files\/chief-collagen-protein-creamyvanilla.png?v=1764038075"},{"product_id":"beef-bar-by-chief","title":"Beef Bar by Chief","description":"\u003ch2\u003eChief Beef Bar\u003c\/h2\u003e\n\u003cp data-end=\"667\" data-start=\"139\"\u003eChief Beef Bar is a high-protein savoury snack made from slow-cooked, grass-fed Australian beef brisket, offering a clean and convenient option for those wanting real-food protein on the go. Designed to taste like jerky but with a softer bite, each 40g bar provides around 17–18g of protein depending on the flavour. With no added hormones, no antibiotics, no nasty preservatives and certified organic beef, this bar keeps ingredients simple while delivering satisfying flavour in Traditional, Chipotle \u0026amp; Lime or Cayenne Chilli.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"881\" data-start=\"669\"\u003eAround 17–18g of protein per bar.\u003c\/li\u003e\n\u003cli data-end=\"881\" data-start=\"669\"\u003eMade from grass-fed Australian organic beef.\u003c\/li\u003e\n\u003cli data-end=\"881\" data-start=\"669\"\u003eNo nasty preservatives, refined sugars, or fillers.\u003c\/li\u003e\n\u003cli data-end=\"881\" data-start=\"669\"\u003eConvenient high-protein snack for work, travel, training or outdoors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1560\" data-start=\"883\"\u003eChief Beef Bars are crafted from slow-cooked beef brisket mixed with natural herbs and spices to create a nourishing, savoury bar that fits easily into a balanced lifestyle. The key ingredients include certified organic grass-fed beef brisket, providing a natural source of protein, iron and B-vitamins to support everyday vitality. Each flavour variation uses simple whole-food seasonings—such as chipotle, lime, cayenne chilli, garlic and sea salt—to create distinctive taste profiles without artificial additives. These natural spices not only enhance flavour but also contribute a source of antioxidants, helping deliver a clean and enjoyable snack made from real food. Whether you prefer the mellow heat of Chipotle \u0026amp; Lime, the mild Traditional seasoning or the bold Cayenne Chilli, Chief Beef Bars offer a wholesome way to keep your protein intake up throughout the day. Perfect for tossing in your gym bag, work drawer or hiking pack, they provide a simple, satisfying and nutrient-dense alternative to sugary or highly processed snack bars. With a focus on quality Australian beef and minimal ingredients, Chief Beef Bars make it easy to enjoy real protein with no junk—just great flavour and convenience.\u003c\/p\u003e\n\u003ch5\u003eNutritional Information\u003c\/h5\u003e\n\u003cp\u003eBased on Chilli flavour:\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0305\/2745\/5365\/files\/chief-beef-bar-single-np.png?v=1764038932\"\u003e\u003c\/p\u003e\n\u003cp\u003eIngredients:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eOrganic Australian Grass-fed Beef (80%), amaranth flour, dried currants, coconut aminos, vinegar, salt, spices (cayenne chilli, paprika, cumin, onion powder, garlic powder, pepper, nutmeg), lactic acid.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chief","offers":[{"title":"40g \/ Chilli","offer_id":41424903012485,"sku":"9357204000017","price":6.95,"currency_code":"AUD","in_stock":true},{"title":"40g \/ Chipotle Lime","offer_id":41424903372933,"sku":"9357204000031","price":6.95,"currency_code":"AUD","in_stock":true},{"title":"40g \/ Smokey BBQ","offer_id":41424903340165,"sku":"9357204000024","price":6.95,"currency_code":"AUD","in_stock":true},{"title":"40g \/ Traditional","offer_id":41424903045253,"sku":"9357204000000","price":6.95,"currency_code":"AUD","in_stock":true},{"title":"Box of 12 \/ Smokey BBQ","offer_id":41424903897221,"sku":"19357204000021","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0305\/2745\/5365\/files\/chief-beef-bar-single-chilli.png?v=1764039255"},{"product_id":"beef-biltong-by-chief-1","title":"Beef Biltong by Chief","description":"\u003ch2\u003eChief Beef Biltong\u003c\/h2\u003e\n\u003cp data-start=\"118\" data-end=\"738\"\u003eChief Beef Biltong is a simple, satisfying and naturally nourishing savoury snack made from organic, grass-fed Aussie beef. Slow-dried for tenderness and crafted without preservatives or fillers, it delivers a clean source of protein in a format that’s easy to enjoy at home, at work or on the go. Each flavour—Traditional, Smokey BBQ, Chipotle \u0026amp; Lime or Chilli—uses minimal, real-food ingredients to create a wholesome, high-protein option suitable for low-carb and gluten-free lifestyles. With 13.4g of protein per 30g serve, it’s an easy way to support your daily nutrition using whole-food ingredients you can trust.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"740\" data-end=\"1060\"\u003eHigh-protein, low-carbohydrate snack made from organic, grass-fed Aussie beef.\u003c\/li\u003e\n\u003cli data-start=\"740\" data-end=\"1060\"\u003eGluten-free and made with zero artificial preservatives, fillers or “nasties”.\u003c\/li\u003e\n\u003cli data-start=\"740\" data-end=\"1060\"\u003eSlow-dried for natural tenderness and rich flavour.\u003c\/li\u003e\n\u003cli data-start=\"740\" data-end=\"1060\"\u003eConvenient, real-food option ideal for work, travel, training or healthy snacking.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1062\" data-end=\"1867\"\u003eEach variety of Chief Beef Biltong is made using organic grass-fed beef as the hero ingredient, providing a natural source of protein, iron and B vitamins, including Vitamin B12, which supports energy metabolism. The beef is seasoned with simple spices, vinegar and salt, depending on the flavour. Traditional offers a classic, savoury profile; Smokey BBQ adds gentle sweetness and smokiness; Chipotle \u0026amp; Lime brings a mild heat with a tangy citrus finish; and Chilli delivers a clean, medium spice. These ingredients work together to naturally enhance the flavour of the beef without relying on artificial additives, while maintaining a low-carb, gluten-free nutritional profile. With only 2.4g total fat and 1.1g sugars per serve, it provides a balanced, nutrient-dense option made from real whole foods. Chief Beef Biltong is suited to anyone wanting a clean, high-protein snack made from quality Australian ingredients. It offers a natural alternative to conventional jerky, using traditional air-drying methods to retain tenderness and flavour. Whether you’re after post-training protein, an easy afternoon pick-me-up or a healthier savoury snack, Chief Biltong delivers a simple, real-food choice you can rely on.\u003c\/p\u003e\n\u003ch5\u003eNutritional Information\u003c\/h5\u003e\n\u003cp\u003eBased on Chipotle Lime flavour:\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0305\/2745\/5365\/files\/chief-beef-biltong-np.png?v=1764043129\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eIngredients:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eOrganic Australian Grass-fed Beef (90%), Chipotle and Lime Seasoning (Dehydrated Vegetables, Spices, Sea Salt, Sugar, Food Acids [Sodium Acetate, Citric Acid], Natural Smoke Flavour, Anticaking Agent [Calcium Phosphate], Natural Flavours, Paprika Oleoresins), Vinegar, Coconut Amino Sauce, Lime Extract.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chief","offers":[{"title":"30g \/ Chilli","offer_id":41424905273477,"sku":"9357204000215","price":6.95,"currency_code":"AUD","in_stock":true},{"title":"30g \/ Mexican","offer_id":41424905142405,"sku":"9357204000260","price":6.95,"currency_code":"AUD","in_stock":true},{"title":"30g \/ Smokey BBQ","offer_id":41424905076869,"sku":"9357204000246","price":6.95,"currency_code":"AUD","in_stock":true},{"title":"30g \/ Traditional","offer_id":41424905109637,"sku":"9357204000208","price":6.95,"currency_code":"AUD","in_stock":true},{"title":"Box of 12 \/ Chilli","offer_id":41424915464325,"sku":"19357204000212","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0305\/2745\/5365\/files\/chief-beef-biltong-single-chilli.png?v=1764043129"},{"product_id":"collagen-bar-by-chief","title":"Collagen Bar by Chief","description":"\u003ch2\u003eChief Collagen Bar\u003c\/h2\u003e\n\u003cp data-start=\"152\" data-end=\"614\"\u003eChief Collagen Bars offer a clean and satisfying way to enjoy high-quality protein made from real food ingredients. Designed as a convenient everyday snack, these bars combine grass-fed collagen with simple wholefood additions to deliver a tasty protein boost without unnecessary fillers. With flavours like Double Choc, Salted Caramel, Hazelnut Brownie and Choc Peanut Butter, each bar is crafted to provide a nourishing option you can feel good about choosing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"616\" data-end=\"861\"\u003eA high-protein snack made from real ingredients.\u003c\/li\u003e\n\u003cli data-start=\"616\" data-end=\"861\"\u003eLow sugar and free from artificial sweeteners and sugar alcohols.\u003c\/li\u003e\n\u003cli data-start=\"616\" data-end=\"861\"\u003eSupports an active lifestyle with satisfying fuel.\u003c\/li\u003e\n\u003cli data-start=\"616\" data-end=\"861\"\u003eGluten-free and suitable for on-the-go consumption.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"863\" data-end=\"1500\"\u003eEach bar features grass-fed collagen as the primary protein source, combined with nuts, seeds and natural flavourings depending on the variety. Collagen provides a highly digestible form of protein, supporting daily nutritional intake without relying on dairy or soy. Nuts such as peanuts or hazelnuts (depending on flavour) contribute wholesome fats and natural texture, while ingredients like cocoa, dates or coconut offer balanced sweetness without the need for excessive sugars. Vitamin C is also included to support normal collagen formation, helping you get more from each serve in a way that aligns with Australian food standards. With approximately 13–15 g of protein per bar and around 8–11 g of collagen (varies by flavour), Chief Collagen Bars are a simple and enjoyable way to add quality protein to your day. Whether you need something post-training, a mid-afternoon pick-me-up or just want a better choice than typical snack bars, Chief delivers a clean, delicious and convenient option. High protein, low sugar and no junk—just real ingredients made to taste great and fit effortlessly into your routine.\u003c\/p\u003e\n\u003ch5\u003eNutritional Information\u003c\/h5\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0305\/2745\/5365\/files\/chief-collagen-bar-np.png?v=1764044806\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Chief","offers":[{"title":"45g \/ Choc Peanut Butter","offer_id":41424910975109,"sku":"9357204000611","price":5.95,"currency_code":"AUD","in_stock":true},{"title":"45g \/ Double Choc","offer_id":41424909402245,"sku":"9357204000604","price":5.95,"currency_code":"AUD","in_stock":true},{"title":"45g \/ Hazelnut Brownie","offer_id":41424909435013,"sku":"9369998119127","price":5.95,"currency_code":"AUD","in_stock":true},{"title":"45g \/ Salted Caramel","offer_id":41424909631621,"sku":"9357204000918","price":5.95,"currency_code":"AUD","in_stock":true},{"title":"Box of 12 \/ Choc Peanut Butter","offer_id":41424914153605,"sku":"19357204000618","price":60.95,"currency_code":"AUD","in_stock":true},{"title":"Box of 12 \/ Double Choc","offer_id":41424914317445,"sku":"19357204000601","price":60.95,"currency_code":"AUD","in_stock":true},{"title":"Box of 12 \/ Hazelnut Brownie","offer_id":41424914448517,"sku":"19369998119124","price":60.95,"currency_code":"AUD","in_stock":true},{"title":"Box of 12 \/ Salted Caramel","offer_id":41424914350213,"sku":"19357204000915","price":60.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0305\/2745\/5365\/files\/chief-collagen-bar-single-chcopeanut.png?v=1764044898"}],"url":"https:\/\/www.supplementmart.com.au\/collections\/chief\/vitamins-minerals.oembed","provider":"Supplement Mart","version":"1.0","type":"link"}