PURE Sports Nutrition was started by brother and sister, Simon and Marewa Kraak. Marewa is a qualified Sports & Exercise Nutritionist (BAppSc University of Otago), former New Zealand representative rower and elite road cyclist. Simon is a keen road cyclist and mountain biker all-round adventurer.
With pride, New Zealanders created and produced the PURE Sports Nutrition line. Their brand is synonymous with premium, all-natural goods devoid of synthetic additives or dyes that power efficient performance. The PURE product line has expanded to include high-end products for fitness and lifestyle.
We are pleased to support athletes and sporting events both nationally and internationally, at both the grassroots level and at major mass participation events. We think it's important to give back to the areas where we live, work, and play.